Minced Beef

This range is for those owners who enjoy making their pet raw meals, or if your pet has an allergy or digestive issues. A complementary food, to be used as a mixer or as the base of DIY (Do It Yourself) raw recipes. By adding your dog's or cat's favorite ingredients, or particular ingredients that your pet needs, this product can be used for the creation of a healthy and complete meal. Excellent high-quality meat in a minced form consisting of 100% beef.

Innovative Feeding Solutions

This product is part of our innovative approach to raw feeding. Maintaining our uncompromising approach to canine and feline health and happiness, this premium raw food solution empowers pet owners to creatively formulate their own recipes in the comfort of their own homes. Combined with other proteins, biologically appropriate vegetables, and nutritious superfoods, our DIY range contributes to a wholesome raw diet that promotes overall health for pets.

This is a complementary food for dogs and cats. The addition of offal and/or vegetables, fruit, and seeds are necessary for a complete diet.

Beef Meat, Beef Bones, Beef Heart, Beef Liver

Beef: is considered a complete protein as it contains all the essential amino acids that dogs need to consume in their diet in order to promote optimal bodily function. Beef is also a great source of B vitamins, zinc, and iron.

Beef heart: is a very concentrated source of the supernutrient and Coenzyme Q10 (CoQ10). Coenzyme Q10 (CoQ10) is necessary for the basic functioning of cells, as well as for optimizing the heart’s rhythm. Beef heart also contains selenium, phosphorus, and zinc, along with essential amino acids that help build muscle, store energy and boost stamina and endurance. The heart also contains twice as much collagen and elastin as regular meat, which is essential for healthy joints.

Feed 2-3% of the dog’s or cat's ideal body weight daily, ideally spread over two meals. We recommend a feeding any dogs over the age of 6 months twice a day. Depending on the breed and the age of your puppy, they can move to adult ratios, larger puppies can move over sooner, but still feed puppy rations until they are fully grown.

Cats prefer their food very fresh and warm. Kittens should be fed 5-6% of their growing body weight. We recommend a feeding any cats over the age of 6 months twice a day. We recommend feeding 5-6% until fully grown.

For detailed feeding guides, you can click here.

• Step #1: Preparation

Once you’re ready, take out your pet’s meal from the refrigerator. Only serve raw products when completely thawed - Frozen foods can be difficult for animals to digest. Never microwave any pet food. This takes a bit of foresight, but once you’re used to a raw diet it becomes very easy to remember when to take out new portions to thaw!

• Step #2: Serving

Once your pup’s meal is fully thawed it’s time for feeding! Feed an appropriate portion to your pet, preferably in a separate bowl. We recommend a stainless steel bowl as it can easily be cleaned. Other materials, such as plastic, are porous and can trap germs over time. Remove any unconsumed food (if there is any!) within 20 minutes.

Storage

Keep raw-frozen products frozen until ready to use. Our raw-frozen products should be stored frozen at -18°C in the freezer. Before feeding, should be thawed in the refrigerator. We recommend you allow 2 days for the meals to fully thaw before feeding. Freshly opened products should be stored in the refrigerator and fed within 72 hours.

Safe Handling

Wash all work surfaces, utensils, hands, and food bowls with hot, soapy water after handling raw meats and poultry. Keep raw meat and poultry away from children and separate from other foods. It’s important to clean your pet's bowl after each meal, which is why we recommend using a bowl that can easily be sanitized. Wash your hands and your pet's bowl with warm soapy water after each feeding.